After three years experiencing the good, the bad and the ugly of real estate up close and personal as an employee of others, the impetus for doing something different was overwhelming.
It is an industry that has a well deserved reputation. Oh there are good agents. But you have to sometimes kiss a lot of frogs before you find a prince or princess among them.
Having had my own horror real estate story with the sale of my home in Noosa in 2006, prior to entering the industry, I didn’t think I could meet a worse agent than that.
But I did. And they were just some of my colleagues LOL.
Sadly, everything you hear, is true to some extent.
Of course it isn’t everyone and it certainly isn’t all bad.
The agents who do not indulge in rubbish behaviour are the standouts, the high performers, the stayers. You know their names.
But the others…rampant self-interest manifests in the sociopathic well-presented slick-talking and charming agent intent on getting your listing. And he or she will lie to do so.
It manifests in the self-promotion of B-Grade agents for the dollar values they have sold, and made. Or the ‘poor me’ begging for a chance, I need the listing.
Swiftly followed by the smirk that goes with telling colleagues of how this client or that was an absolute loser because they fell for their lies.
Their’s is a churn-and-burn philosophy that results in a lot of quick lazy sales for cheap.
The shiny exterior looks successful, but there is no repeat business to be had, no referrals on which to build a business.
And so they buy them.
Offering sometimes $1,000 if you or anyone, would just give them a lead to get a listing, to make a sale.
And herein is the key point of difference.
Real estate is not transactional for me. It is about relationships. Assisting others reach their real estate goals, treating people with respect, earning theirs, and building professional and sometimes much more personal friendships.
Which is why after just one year selling real estate in Noosa I won the RateMyAgent award, Most Recommended Real Estate Agent in Noosa.
Not even aware of the extent of the malaise I felt about my work, I worked even harder. But as you and I both know, we really should be working smarter.
And that brings me to where I am today, launching my own real estate agency.
Three years may not be enough experience to have all the answers, but it is enough to know there is a great need for a real estate business that is focused on the people it works for, not the commission it earns from them.
It is enough time to know the kind of service I want to provide, the results I want to deliver, the kind of staff I want to attract, and the culture I want to create.
It will change the way you feel about real estate agents; the way I feel about real estate agents too.
Welcome to Noosa4 Sale, a highly professional, straight-up, honest real estate agency dedicated to achieving client goals; maximising the sale result through strategic not blanket marketing of property, and delivering a higher level of communication and customer service than you have ever experienced before.
If you own real estate in Noosa, please know I have your back in selling or managing for permanent or holiday letting.
And if you want to own real estate in Noosa, you will not find a higher level of integrity from a remote agent in buying properties through me, or in my representing your interests as a buyer’s agent.
But don’t just take my word for it.
See my previous client testimonials to know what is truly possible in a real estate business.